Keynotes · Panels · Workshops
I've spent my career at the intersection of transforming how firms work, technology, and the business of architecture, including a term leading the AIA through the arrival of AI in practice. I bring that room-level experience to every stage: specific, direct, and built for the audience in front of me.
AIA25 Conference
The practical business counsel architects were never taught. Pricing, operations, and running a studio like the design problem it is.
Conference mainstage, firm leadership
Architects are paid too little for what they deliver, and the hourly model caps both impact and income. Drawing on my work with firms across the country, this talk makes the business case for transformation over optimization: new revenue models, new definitions of value, and the operational moves that let a practice support the life its people actually want.
Firm retreats, leadership teams
Firms apply enormous rigor to the work and almost none to the business that produces it. Drawing on my years as a fractional COO, this talk treats operations, systems, and the tech stack as design problems: how to see the practice as an artifact you're allowed to redesign, and where to start when everything feels load-bearing.
Leadership teams, associations, executive audiences
Most firm leaders don't lack information; they lack a way to start. This talk is about the gap between knowing better and doing differently: how to run small pilots without betting the firm, how culture decides whether change sticks, and why the firms that move first aren't braver, just better organized. Practical, specific, and built to send a leadership team home with a first step.
AIA/NOMA Leadership Panel, Moderator
NOMA Annual Conference, Miami, FL
Your Firm Is the Project: A Design Thinking Workshop for AEC Practice
The Venetian, Las Vegas
Short and long bio, approved headshots, topic abstracts, and A/V requirements, in one file.
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