Articles

Why Architects/Designers Should Never Lower Their Fees

While attending the American Institute of Architects (AIA) National Convention in Philadelphia in May 2016, I had an interesting conversation with several peers regarding the pricing of our professional services. As a strategist for the firm MKThink, I noted that our hourly rate for design strategy is higher than a firm...

Building an Equitable Practice

The national conversation related to equity in the architecture and design professions continues to be top of mind for many. Earlier this year, on International Women's Day, the American Institute of Architects (AIA) published its first diversity report in more than a decade, “Diversity in the Profession of Architecture.” The...

Building Existing Client Relationships

Many principals of design firms of all sizes have told me that at least 80 to 90 percent of their current project portfolio is repeat clients. While this is obviously an enviable position to be in, I believe that firms and designers do not commit enough resources to growing these...

Five Steps Toward Knowledge Leadership

I was recently at dinner with three friends: a hospitality architect, an interior designer with a portfolio focused on workplace, and a computer scientist. When our non-designer friend asked the designers at the table if we would ever design our own homes, we each agreed that we would hire a...

Strategic Services as a Tide to Lift All Boats

Upon meeting a new colleague in the design profession, or even reuniting with an old friend to talk shop, I often find myself having a recurring conversation about strategic services. I enjoy the discussion because it is often an opportunity to dispel rumors related to this type of consulting work...

Rethinking Practice Through Business Model Innovation

Architecture and interior design firms need to evolve to survive. This has been my personal ethos since before I entered business school in 2008, and I continue to look for new methods, case studies, and opportunities to have conversations about business model innovation in practice. But what I have found...

Implementing a SWOT Analysis for Savvy Decision-Making

Earlier this year, I led a half-day exercise with more than 50 national elected leaders of the American Institute of Architects (AIA) at one of the AIA Strategic Council assemblies. The starting point for the day was a strengths, weaknesses, opportunities, and threats (SWOT) analysis, a strategic-planning tool that I...

AIA, American Institute of Architects, Evelyn Lee
Evelyn Elected to AIA National Board of Directors
Evelyn was selected by the AIA (American Institute of Architects) National Strategic Council to serve as the 2017-2019 At-Large-Director to the AIA National Board. Founded in 1857, the AIA is comprised of more than 90,000 members in over 260 chapters around the globe.